Product direction for the age of AI agents

Product judgment
at machine scale.

Agents can build faster than any team can supervise. Clavero makes supervision unnecessary: your product direction, encoded once, checked automatically on every build. Run your agents at full speed — what ships still matches your judgment.

Start free →First check in about ten minutes
Claude · connected to clavero

Engineer

Build a feature that auto-completes onboarding for returning users.

Claude

Let me check this against the team’s product principles.

clavero_check_alignment

⛔ Hard violation

Never complete setup on behalf of the user.

Auto-completion removes user agency — core to activation quality.

💡 Suggested alternative

Pre-fill the setup from their previous session, but require one click to confirm. Same speed, maintains agency.

I won’t build auto-completion. I’ll implement the pre-fill + confirm pattern instead — it respects your “never on behalf of the user” boundary. Shall I proceed?

The feature never got built. Nobody had to catch it in review.

The biggest capacity increase your team will ever get.

Agentic engineering multiplies how much your team can build — this year, not eventually. An engineer with agents ships in an afternoon what used to take a sprint.

Most companies won’t capture that. They’ll throttle it: approval gates, review queues, one agent at a time — because nobody trusts what ships unsupervised. The speed they adopted agents for gets spent waiting on the one person with the full picture.

The teams that run at full speed are the ones whose product judgment doesn’t need a meeting. It’s written down, structured, and checked on every build automatically — for however many builders, human or agent, you point at it.

That’s Clavero. And to be clear, it isn’t code review — review checks how something was built, after the time is spent. Clavero fires earlier: at whether it should be built at all.

Two lists run your product.

Investment areas

Investment areas describe where the team is investing and why: the success signals, the direction, what a bad solution in this area looks like. Engineers and agents build inside them without checking in.

▲ HighQ3 2026Activation FlowActive

Time-to-first-value is our biggest churn driver. New users who don’t hit value in 5 minutes rarely come back.

Pre-fill from existing data, cut setup to one screen

Don’t complete steps on behalf of the user

— Time to first value < 5 min (currently 14)

— Day-7 activation > 40% (currently 22%)

Guiding principles

Guiding principles are the rules. Each one has a severity — hard principles block a proposal outright, soft ones flag it, advisory ones just travel with the context.

HardNever complete setup on behalf of the user
HardDon't add steps to the activation flow
SoftPrefer inline confirmation over new screens
AdvisoryMobile-first for any new UI

Writing both takes an afternoon. Your team executes inside them for months. Clavero also pressure-tests what you write: it pulls the assumptions out of your decisions, flags principles that contradict each other, and points out rules you’ve clearly been enforcing but never wrote down.

Alignment check

Every proposal gets a verdict.

Before a build starts, Clavero checks the proposal against your areas and principles. Three possible outcomes:

Alignedit ships. You never see it.

Concernthe builder gets specifics on what to reconsider. Most fix it themselves.

Violationblocked, with the reasoning and a suggested alternative. Escalates to you.

A typical month: 23 checks. 18 aligned and shipped without review. 3 came back after a concern. 2 landed on your desk. You made two decisions instead of twenty-three.

Proposal

Add a confirmation modal before project creation

⛔ Violation

Don’t add steps to the activation flow

This adds a mandatory step to the activation flow, increasing click count by 1.

💡 Suggested alternative

Inline the confirmation on the existing step — a single checkbox rather than a new screen. Same safeguard, no extra click.

Direction log

The log is the story of
what your team decided.

Every check is recorded — what was proposed, what the verdict was, what shipped instead. Come back from two weeks out and the log reads like a briefing: eleven features shipped inside your areas, one agent proposal blocked on a hard principle, one decision waiting on you.

The same workspace doubles as onboarding. A new hire reads the current areas, the live principles, and the recent decisions, and knows how the team makes calls — about fifteen minutes, no meeting.

Recent checks

Last 30 days

Auto-complete onboarding for returning users

Apr 10

Violation: "Never complete setup on behalf of the user"

Escalated · Awaiting review

Add confirmation modal before project creation

Apr 9

Concern: "Don't add steps to the activation flow"

Revised to: inline confirmation on existing step

Dark mode toggle in settings

Apr 5

All principles aligned

Shipped

Build customer-facing analytics dashboard

Apr 3

Not in any active investment area

Discussed, deferred to Q4

78%Aligned13%Self-corrected9%Escalated

Get started

Start from the docs you already have.

Paste your roadmap, a strategy doc, or a few sentences about what you’re building. Clavero structures it into investment areas and principles — and names the gaps, the rules implied by your writing that you never made explicit.

Then run a check against something your team is actually about to build. Most people catch a real problem in the first session.

1Paste
roadmap-q3.md

Q3 we’re all-in on activation. Getting new users to value faster is the priority — time-to-value is 14 min and it’s hurting retention. Keep the flow simple; don’t bolt on steps.

2Structured
HighActivation FlowArea
HardDon’t add steps to the activation flow

Gap found

Implied but never written: “Keep time-to-value under 5 minutes.” Add as a principle?

3First check

Proposal

Add a plan-picker step to onboarding

⛔ Violation

Adds a step to the activation flow — the exact thing your roadmap said to avoid.

Caught in the first session

Agent integration

Agents check automatically.

$ claude mcp add clavero

Once connected, every Claude session reads your principles before it builds and runs proposals through the same checks your engineers use. Works with Claude Code, claude.ai, Desktop, and mobile. The demo at the top of this page is this integration running.

Cheaper than one feature that shouldn’t have shipped.

Free

$0/forever
  • 3 investment areas
  • 10 beliefs
  • 20 context entries
  • 5 guiding principles
  • 1 alignment check per day
  • 1 decision log entry
  • JSON & CSV export
Get started free

Pro

|
$449/yr($37.42/mo)Save 25%
  • Unlimited alignment checks
  • Unlimited investment areas, principles & context
  • Decision intelligence with 30-day reflection
  • Direction log
  • MCP integration (Claude Code + claude.ai)
  • Onboarding page
  • Up to 10 members
  • Priority support
Start your free trial

No credit card required

Team

$158.25/monthbilled $1899/yr

Contact us
Everything in Pro
CI gate — required checks on every PR (coming shortly)
Shared decision logs
Team direction dashboard
Escalation workflows
Up to 25 members

Your data is never deleted if you downgrade. Your beliefs, evidence, and decision history are always yours.

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Frequently asked

What happens to my data if I downgrade?

Nothing is deleted. Your beliefs, evidence, decisions, and thinking history remain accessible. You lose access to Pro features but your data stays.

How does the AI work? Do you train on my data?

Clavero uses Claude (by Anthropic) for AI features. Your data is never used to train AI models. All AI processing is done on-demand and not stored by the AI provider.

Can I connect Clavero to Claude Code?

Yes — one command: claude mcp add clavero. Every Claude Code session gets access to your investment areas, guiding principles, and decision context.

Is my data secure?

Yes. Data encrypted in transit (HTTPS) and at rest. Authentication via Clerk. Workspace isolation enforced on every API call. No cross-workspace data access.

Can I export my data?

Yes. JSON and CSV export available on all plans. Your data is always yours.

The teams that win with agents will be the ones that can direct them.

Write your direction down once. Then let them build.